TINARS, a non-profit cultural organization, links book lovers with books and their authors in lively discussions, events that focus on having an intimate and interactive engagement with authors and publishers with a strong focus on Canadian content.
The TINARS organizers put together experiences for readers and literature lovers by organzing many events throught the month, year-round. The Drupal based CMS allows them to keep content fresh and up to date, automatically creating the appropriate event listings; which, as time passes, move from 'up-coming' to the 'archived' sections automatically -- calendars get populated and users can view events by year, month and day.
Keeping in touch with their audience is important and connecting content to social media channels has become the norm for many busineses and organizations that have an online presence. However, the power to have control over the presentation of content and the way it is received still demands, and is best achieved by a combination of strategies. With the ability of creating newsletters from upcoming event listings TINARS has a built-in solution, through the site's administration interface, to reach a much broader audience.